Promotional activities

Some types of marketing and promotional activities are:

Direct or Integrated Marketing

Direct or integrated marketing is an interactive system of marketing which uses one or more advertising media to affect a measurable response. You store the information on a database and use it for communicating with your target audiences for future activities.

Direct Mail

Direct Mail is personalised and addressed to the recipient, and can be sent by email or mail. Examples include letters, offers, postcards, brochures, invitations, fliers, web email lists or groups, and newsletters. Your sponsor may have communications you can also utilise, such as their own newsletters, bills, invoices, and ratepayer letters. An attached response mechanism provides you with information on the recipient which you can store in a database for future targeted communications.

Advertising

Advertising is an expensive undertaking and you need to ensure you get the best return for your dollar. Advertising activities include magazines, infomercials, posters, fliers, newsletters, radio, television, billboards, leaflets, websites, buses, electronic noticeboards, giveaways, and sponsor's communications. As a minimum, before you advertise in publications, find out the following information.

Advertising on television can be wildly expensive. It's a large commitment of resources and a big undertaking in time. For some indication of this, this TV Production Timeline has information on the process of producing a television advertisement.

Publications

There is a lot to consider if you are publishing marketing material. There will be deadlines for copy, design and printing, and you will need to attend to distribution and storage.

Everything about the style, quality, tone, price and presentation of the publication must support the image you wish to promote for your organisation. Remember that whether you are producing an advertisement, commercial infomercial or a mailing piece, the content of the copy and the appearance of the graphics send a direct message to your audience.

The following timelines will help you estimate the length of time and steps needed for producing published marketing material. Click on the titles below to view: Print Production Timeline Direct Mail Production Timeline.

Are you looking for a science speaker or communicators: check out http://www.rsnz.org/events/communicators/area-index.php The Royal Society of New Zealand Communicators Programme