Defining your audience
A key question to ask when developing any promotional idea or activity is: What audience do you want to reach and engage? This is your target audience. Define it by describing its attributes: e.g. socio-economic state, age group, gender, estimated size. Some examples of types of audience are:- children (pre-school/primary/secondary/tertiary) children's clubs/organisations
- church groups
- clubs (specialist & hobby)
- community groups
- education sector (pre-school/primary/secondary/tertiary)
- elderly
- environmentalists
- ethnic communities
- families
- farmers
- hapu
- hobbyists
- internet browsers & surfers
- iwi
- local body members
- Māori
- metropolitan residents
- MPs
- parents & caregivers
- peers (related organisations of any identified audience)
- potential funders
- professional organisations
- provincial
- radio listeners
- ratepayers
- religious groups
- rural residents
- service clubs
- shoppers
- special interest groups
- students
- teachers
- television viewers
- youth groups
- whanau. Once you have identified and defined your target audience, all other aspects of the activity can be developed to best meet your audience's needs.